u/0xbanana_ touched on this in another answer. In addition to digital provenance that NFTs provide, many teams are empowering creators by allowing licenses and copyright rules to be assigned to specific assets.
One such team is Arweave, decentralized information storage system, who introduced their Universal Data License feature. Creators can program the Universal Data License in any way the want, defining their royalties, the splits, the length of the licenses, and more natively on the NFT.
Personally believe we need to continue to embrace and experiment with use cases that are uniquely enabled by blockchain and Solana.
Some themes we are excited about are :
Authenticity:Authenticity of digital content is becoming increasingly hard to guarantee. Generative AI models make it trivial to remix content or more nefariously alter / co-opt it.Fundamental authenticity guarantees - if an asset is issued by a creator’s wallet, there’s an unimpeachable cryptographic authenticity. You know that is the creation of the wallet owner.Instant Settlement:
Traditional payment solutions are extractive, geo-restricted, and slow.We can encourage artists to leverage Solana for payments with low costs and near-instant settlement. I.e. Shopify Solana Pay & Foster Marketplace for physical goods.
ComposabilityIn Web2, identity and content are currently siloed to platforms. It’s hard for users, even platforms, to allow user-activity to be rewarded outside of a given application. User content on Solana (i.e. Drip or Magic Eden) facilitates partnerships between creative platforms and artists that were previously too operationally intensive. I.e. Open Solana social graphs.
CurationDiscovery in Web2 is currently powered by advertising-optimised algorithms, neglecting user wants. New models, powered by incentives, offer a more fair and trusted discovery through communities and individuals users respect. I.e. Collector.shAvenues that encourage this, public goods funding, hackathons, and community collaborations are essential to continue to make the Solana blockchain a welcoming home for Web2 & Web3 creators.